Atlantic Retail, a leading real estate services firm, today announced an agreement with Resquared, a Y Combinator-backed startup focused on commercial real estate lead generation, to enhance the firm’s ability to source local and nontraditional tenants for their landlord clients.
By adopting Resquared, Atlantic Retail will enable the firm’s professionals to not only source new tenants more efficiently but also identify higher-quality leads due to Resquared’s proprietary tenant scoring system and prospecting training.
“As technology continues to revolutionize our industry, we are always looking for new ways to optimize our workflows and better serve our clients. Resquared’s platform does just that by simplifying and automating the most effective methods of prospecting, such as personalized email campaigns and social outreach,” said Brian Roache, Managing Director for Atlantic Retail. “We are happy to lead the evolution of our industry and adopt modern prospecting techniques. This technology complements our more traditional methods of outreach and uncovers additional opportunities in the ever-expanding universe of retail tenants.”
Brian added that the firm initially began using Resquared on a short-term basis in one of its offices this past winter and has since decided to roll out the technology to several more offices that have a heavy focus on landlord representation.
“We are thrilled to be partnering with Atlantic Retail, as we share the same values in both technology and leasing,” said Griffin Morris, Co-Founder of Resquared. “The goal is to serve landlords and fill vacancies while reducing tedious administrative work for brokers. This partnership allows us to work closely with one of this industry’s leaders and continue to innovate in leasing.”
The announcement points to a shift in retail leasing that began prior to the pandemic. “A broadening of tenant categories and the variety of backgrounds among operators has occurred in the last couple of years, and in the wake of Covid-19 that process has quickly amplified,” said Atlantic Retail’s Ben Starr. “In what had been a small, tight-knit industry previously, brokers now need to focus more of their efforts towards a wider spectrum of potential users to fill space.”