Situation
Since 1995, Target has trusted Atlantic to be the boots on the ground for its New England expansion. Atlantic has delivered on that requirement successfully negotiating deals for nearly 70 new stores including high-profile sites in Watertown, MA, Boston-South Bay, Framingham, MA, Woburn, MA and the 170,000 SF flagship store in Boston’s Fenway neighborhood. In 2015, in an effort to evolve and better reach urban guests, Target launched its Flexible Format program, and Atlantic quickly shifted focus from the suburbs to the urban core.