Loading

Case Study On Target

Through evolving markets, strategies, and formats, Atlantic has been a steady partner for Target ensuring the retailer consistently hits the mark for growth.

Situation

Since 1995, Target has trusted Atlantic to be the boots on the ground for its New England expansion. Atlantic has delivered on that requirement successfully negotiating deals for nearly 70 new stores including high-profile sites in Watertown, MA, Boston-South Bay, Framingham, MA, Woburn, MA and the 170,000 SF flagship store in Boston’s Fenway neighborhood. In 2015, in an effort to evolve and better reach urban guests, Target launched its Flexible Format program, and Atlantic quickly shifted focus from the suburbs to the urban core.

Since 1995, Atlantic has been involved in the negotiation of nearly 70 new Target sites.

Result

High-demand urban markets can be a real challenge for a retailer whose motto is “Expect More. Pay Less.”, but Atlantic was determined to see Target’s new growth vehicle succeed. Since launching the program, Atlantic has negotiated 10 new Flex Format locations. Relying on Atlantic’s market intelligence and creative deal-making, Target has been able to secure key sites, before most of them even hit the open market.

New deals have been completed in hard to penetrate Boston markets such as Central Square, Porter Square, Roslindale, and Medford. In a testament to the adaptability of the Flex Format program as well as Atlantic’s diligence, Target will has also opened new stores in top-tier suburban markets that have eluded them for years, Burlington and MA, Burlington, VT. The latter marks Target’s first Vermont store and finally gave them a presence in all 50 states.

More From Atlantic Retail

New Corporate Services Division Joins Atlantic Retail

New Corporate Services Division Joins Atlantic Retail

Led by three new partners, Atlantic Corporate Services will be based in Atlanta and offer advisory services to companies nationwide.

Read More
Atlantic Names Two New Principals in Boston

Atlantic Names Two New Principals in Boston

Atlantic Retail announced today that we have named Mike Alberico and Pat Gallagher as Principals in our Boston office.

Read More
Atlantic Names New Partner in Boston

Atlantic Names New Partner in Boston

Atlantic Retail announced today that we have named Jim Bagley as a Partner of the firm in our Boston office.

Read More
Atlantic Retail Names New Principal in West Palm Beach

Atlantic Retail Names New Principal in West Palm Beach

Atlantic Retail announced today that it has named Matthew Lynch as a Principal of its West Palm Beach office.

Read More