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Case Study Burlington’s Resurgence

Atlantic is proud to have played a role in the surging growth of Burlington Stores.

Situation

Atlantic has partnered with Burlington since 2007 when the Florida team was engaged to work on the coming expansion of what was then Burlington Coat Factory. The chain had just been taken private by Bain Capital and was looking to gain market share. From 2007 through much of 2011, while uncertainty in the retail world led to sluggish deal velocity, Burlington geared up for growth. The company dropped “Coat Factory” from its name signaling to customers that it was more than just a cold-weather apparel store. Burlington’s resurgence had begun.

Result

In the years to come, the company found its niche as off-price retail staged a massive comeback. The “treasure hunt” shopping experience has resonated with shoppers and has given Burlington a big edge against the online onslaught. Burlington has seized the moment and embarked on a rapid national growth plan. Atlantic has been a key player in that growth having successfully negotiated leases for nearly 40 new stores nationally. Teams from the Florida, Boston, and Pittsburgh offices have worked diligently securing new stores in markets that would have been out of reach in the old “Coat Factory” days. This high-profile growth has made Burlington, a Fortune 500 company with more than 600 stores, a “first-call” for landlords nationwide.

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