Situation
Atlantic has partnered with Burlington since 2007 when the Florida team was engaged to work on the coming expansion of what was then Burlington Coat Factory. The chain had just been taken private by Bain Capital and was looking to gain market share. From 2007 through much of 2011, while uncertainty in the retail world led to sluggish deal velocity, Burlington geared up for growth. The company dropped “Coat Factory” from its name, signaling to customers that it was more than just a cold-weather apparel store. Burlington’s resurgence had begun.
