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Case Study Serving up Sites

Stellar service keeps growth plans on-track at a caffeine-driven pace.

Situation

The world’s leading coffee retailer is in the middle of an aggressive growth plan—across regions where prime retail space is already at a serious premium.  Working in close cooperation with Starbucks’ corporate real estate team, we have helped put together a strategic plan and partnership that is keeping pace with the company’s goals. The Starbucks real estate team relies on Atlantic for timely and accurate market intelligence and insight as they deliver presentations—and results—to their leadership.

 

Result

Over the past five years, Atlantic has successfully negotiated 50 new and relocated stores, winning the confidence of regional real estate managers and corporate leadership alike. Whether it’s in challenging suburban markets, or the ultra-competitive urban space, Starbucks continues to gain market-share in the backyard of one of its strongest competitors.

 

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